LONDON, United Kingdom (November 20, 2023) — Tinder, the world’s most popular dating app, is thrilled to announce the global rollout of a new suite of profile and discovery features designed to enhance and reflect the way the new generation of daters connect. Tinder’s recent Future of Dating Report highlighted a desire amongst young singles to reset how they date online. In fact, 69% of participating Gen Zers agree that dating standards need refreshing to fit a more modern and diverse society – and that they’re just the generation to do it.
Going Beyond the Photo: Helping Users Lead with Authenticity
Tinder has been at the forefront of modern dating for over a decade, simplifying connections through the iconic Swipe feature. Tinder is continuing to recognise that there is so much more to each of us than our photos.
“At Tinder, we understand that connecting today is about authenticity, depth, and the desire for connections that go beyond the surface. This suite of features is the response to this evolving need. We know the new generation of daters prioritises value-based qualities such as respect (78%) and open-mindedness (61%) over looks (56%)1. They care about authentic connections formed through shared interests and common causes and have no time for the 'game-playing' of previous generations. They want to portray their true authentic selves and expect the same in return. With these new profile and discovery features, it’s never been that easy and fun to share what makes you unique” explains Mark Van Ryswyk, Chief Product Officer at Tinder.
Introducing a New Suite Features:
Launched in 2012, Tinder is the world’s most popular app for meeting new people and has been downloaded more than 530 million times. The app is available in 190 countries and 45+ languages. More than half of all users are 18-25 years old. In 2022, Tinder was named one of the World’s Most Innovative Companies by Fast Company. Tinder is a registered trademark of Match Group, LLC.