LONDON (June 24, 2022) — Tinder has today unveiled artistic recreations of ten iconic memes - selected and designed by queer UK icons- to help LGBTQIA+ singles spark meaningful connections with potential flames this Pride and beyond. These recreated memes will be available as GIFs for Tinder members to use with their matches in app this June. Members simply need to search for #memeingfulconnections in the GIFs search bar in the app when chatting to their match.
Taking the most mundane, silly or just damn-right absurd moments in normative culture and making them totally iconic, memes have transformed how the community finds their OTP (one true pairing) - and no one knows that more than Tinder with a GIF sent every two seconds between matches in the UK*.
So to celebrate queer life, love and relationships, the world’s most popular app for meeting new people, has collaborated with five artists Dom&Ink, Ashton Attzs, Andrew Ahern, Artist Named Nobody and Kxmolo, to re-create ten of the G.O.A.T. memes.
These iconic memes were selected by Tinder’s meme panel, comprising some of the most influential figures from the LGBTQIA+ community: Bailey J Mills, Emile Morgan, Tori West, Mrs Potato Queen, Tanya Compas, Jack Remmington, Mishti Ali, Charlie Craggs, Remi Burgz and Ryan Lanji.
Jack Remmington, the former X Factor star and viral sensation, who consulted on the re-imagined memes said: "I’m constantly in awe of the imagination and tenacity of the LGBTQIA+ community - working alongside so many phenomenal creatives has been really eye opening, and so blooming fun! Amongst us all, we know the power of memes when dating and so I think it’s amazing that Tinder is offering us more ways to spark a conversation and vibe check a match, through a language we get and love. We felt totally centred in this campaign, and I think it really shows in the outcome."
With 8 in 10 (84%) from the LGBTQIA+ community revealing that humour is important when making the first move**. From “David’s dead” to Alexandra Burke’s ”Elephant in the Room” and “You Ain’t Ever Gonna Get This Candy” by the GC - meme culture is the shared (humourous) language of the queer community, full of hyper-specific references, trends, tropes that scream, IYKYK. And that’s no different on Tinder as mentions of Big Brother Star, Tiffany Pollard, doubled in bios between January and May of this year, thanks to the ‘David’s dead’ fiasco, while mentions of Reality TV fave Gemma Collins aka ‘The GC’ peaked in February 2022*.
In continued support of the LGBTQIA+ community, Tinder will be making a donation to Raze Collective, an NGO that helps create cultural opportunities for LGBTQIA+ artists, as well as nurture and assist in the development of innovative queer performances in the UK.
NOTES TO EDITOR
For more information please email firstname.lastname@example.org
*Tinder data June 2022
**This survey was conducted by One Poll on behalf of Tinder UK - 512 LGBTQIA+ UK adults (18-25 year olds)
Tinder’s Meme Panel:
Tori West She/Her
Tanya Compas She/They
Jack Remmington He/Him
Emile Morgan He/Him
Mishti Ali She/They
Bailey J Mills They/Them
Charlie Craggs She/Her
Remi Burgz She/Her
Ryan Lanji He/Him
Tinder was introduced on a college campus in 2012 and is the world’s most popular app for meeting new people. Available in 190 countries and 40+ languages, Tinder is the highest grossing non-gaming app globally. It’s been downloaded more than 500 million times and led to more than 70 billion matches. Tinder, and the flame logo, are registered trademarks of Match Group, LLC.
Raze is a charity established to support, develop and nurture queer performances in the UK.
Lucy Hayhoe at Raze Collective says: “Being a charity that’s focused on growing the queer communities presence in the art and performance world, we were excited to hear that Tinder were engaging with the community first-hand on this campaign. Art is a huge part of how we express ourselves, so we're thrilled to have Tinder’s support and see its importance highlighted within dating too.”